GDS PROJECT / 2010
ID project for Gorenje d.d.
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DESIGN TASK:
Design a new generation of WM&TD for Gorenje. A unique visual identity should make them stand out in the market compared to competitors and focus should be given to the product ergonomics.
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MY ROLE:
Lead industrial designer, Conceptualisation, key ideation, industrial design, UI design, UI typeface design, product graphics, benchmarking, user testing, material validation,..
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TOOLS USED:
Sketching, prototyping, Adobe Illustrator, Adobe Photoshop, Solidworks
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AWARDS:
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TEAM: Lidija Pritržnik
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GORENJE PSSP10 SensoCare Washing machine & Tumble dryer
SensoCare WM & TD form a functional whole when positioned side by side. Its discreet but recognisable aesthetics tries to emphasise its logic of operation. Most frequently used programs are highlighted with a darker field, which intuitively guide the user from the central knob to the start button, allowing the user to wash in just two steps. Ergonomics is improved with inclined front panel and with patented design of door opening that requires smaller opening force.
IMPROVEMENTS
USER INTERFACE
PRODUCT IMAGES
